Testing Customer Behavior & User Experience

Battenberg ROBOTIC enables objective evaluation of in-vehicle user experience through automated robotic testing. The solutions simulate real user interactions and assess the haptics, visual quality, and functionality of infotainment systems, doors, and displays (see image). Parameters such as force, travel, torque, luminance, color, touch response, and gesture recognition are measured with high precision. Virtual simulation further optimizes and validates test sequences before deployment on the real system. The result is reproducible, comparable measurement data, shorter development cycles, and optimized user experience from development through series production.