Open area and Live-Experience at the IZB 2022

At this year’s IZB, exhibitors will have the opportunity to showcase their products and services outside the exhibition halls for the first time. Be it at their own stand in the open area or as a participant in the IZB Live-Experience, IZB exhibitors can extend their reach beyond the boundaries of their hall-based stands and even show their products in action.

The first open area exhibitors, including Mobis, AVL Deutschland GmbH, Pendix and GE-T GmbH, have already confirmed their participation. As the name suggests, the Live-Experience places a strong focus on allowing visitors to experience products live and in person. With demonstrations ranging from machines and their full range of movement to a test drive with an exhibition vehicle outside the exhibition grounds, visitors to the IZB have never had such a close-up, or even hands-on, experience of products in action before.

The Live-Experience offers exhibitors yet more opportunities to use the IZB as a live marketing and innovation platform. Visitors, on the other hand, can make the most of an even wider range of exhibits and get the chance to experience every aspect of a product and even test it themselves. The open area is located between Halls 1 and 2.