innovations@IZB comes up with new features

By taking part, exhibitors have the chance to be chosen by Automobilwoche as one of the "Products to watch" and to be included on the list of suggestions for VW tours.

Once again this year, exhibitors will have the opportunity to present their new and enhanced products, systems and services as well as their trade fair highlights in the "innovations@IZB" innovation report. The innovations can be viewed online in the run-up to the IZB at and are also part of a complete digital edition. An advance version of the innovation report will be sent exclusively to decision-makers, representatives of Volkswagen and multipliers in the run-up to the IZB 2024, which may have an influence on trade fair-related decisions.

This year, we have some special innovations in store that affect both the content and the opportunities for participation.

In terms of content
Under the motto "Products to watch", our main media partner Automobilwoche will select the 25 most outstanding innovations of the 12th IZB from all entries. These will be mentioned at the official reception event of the trade fair and in the special IZB issue of Automobilwoche.

From all entries, we will draw up a list of suggestions for our patron Volkswagen, from which they will select the exhibitors to be visited for the guided tours of the trade fair for Volkswagen employees.

The participation options:
For the first time at IZB 2024, exhibitors can choose between two innovation packages (Basic + Premium, more here), which can be booked in the IZB exhibitor area. After receiving a booking confirmation, interested parties simply send their content to

Submissions will be processed and published in stages as they are received.

Important note: In order to be included in the shortlist for the "Products to watch" and increase the chance of being considered for the VW trade fair tours, innovations must be submitted by 2 August 2024 at the latest!

Not yet an exhibitor at the IZB? Then register now for Europe's leading trade fair for the automotive supply industry! More information can be found here.