The Software Marketplace and IZB Live Stage – driving innovation at this year’s IZB

The topics of digitalisation, electrification and autonomous driving are becoming increasingly important for the automotive industry and play a key role in determining its transformation. The International Suppliers Fair (IZB) has responded to these changes and new demands by adapting the concept behind the event: In Hall 1, the newly developed Software Marketplace (SMP@IZB2022), which covers an area of more than 400 square metres, features a curated concept that offers a platform for exhibitors focusing on the current key topics of the industry, for example Cyber Security, Connectivity, Autonomous Driving, Production 4.0, E-mobility and Electrification.

The intelligent multi-zone concept of the new Software Marketplace enables us to create an area in which exhibitors and visitors will feel right at home and can make the most of efficient communication at its very best. The multi-zone concept offers the perfect stage for every visitor, every conversational context and every phase of talks.

This year’s IZB will also feature a live stage for the first time, on which speakers such as Volkswagen experts will discuss the current topics trending in the industry. What’s more, exhibitors from the Software Marketplace and selected supplier companies will also present their products and innovations on the IZB Live Stage. Live formats such as keynote speeches, panel discussions and pitches will be made available on a digital platform and can also be accessed online after the trade fair.

“With increasing networking of the vehicle, for example, ever-shorter innovation cycles in the software field need to be taken into consideration in the value chain. For these, as with all other new developments, the personal dialogue among all stakeholders is vital in establishing sustainably successful processes in procurement and manufacturing. It is precisely here where our new formats come into play", explains Josef Schulze Sutthoff, Head of the IZB.

The Software Marketplace exhibitors and all other companies exhibiting at the IZB 2022 can already be viewed in our Online Exhibitor Directory:


Book your ticket now ( and experience the Software Marketplace and IZB Live Stage live and in person in Hall 1! We look forward to seeing you and exchanging ideas and experiences with you at the event.