From 14th to 16th October 2014, the International Suppliers Fair (IZB) took place for the eighth time in Wolfsburg and the trade fair, which was held for the first time in 2001, broke new records both in terms of its number of exhibitors and number of visitors. Moreover, the trade fair was more international than ever before.
During the IZB 2014, a representative survey was carried out among visitors and exhibitors in order to find out what they thought about the trade fair.
Exhibitors and trade visitors extremely pleased with the IZB 2014
The eighth International Suppliers Fair (IZB), which took place from 14th to 16th October 2014, broke new records in terms of both its number of exhibitors and visitors and its internationality. The response from both visitors and exhibitors was also extraordinarily positive, as was confirmed by the representative survey conducted by an independent opinion research institute during the trade fair.
Top-quality information for trade visitors
93 percent of the visitors questioned gave the IZB 2014 an overall rating of very good or good and 68 percent declared that the event is well known in the industry or among their superiors. Over two thirds of survey participants particularly used the IZB 2014 to gain an overview of the market and to monitor their rivals, while just as many visitors made the most of the trade fair as a source of information on innovations in the automotive industry.
A market overview was the primary objective of 80 percent of visits
80 percent of those surveyed stated that gaining an overview of the market was the primary objective of their visit to the IZB. 74 percent stated that their visit to the event had helped them to identify new trends. Nearly 90 percent of visitors mainly used their conversations with future suppliers and cooperation partners to acquire information. Most survey participants also used the trade fair very intensively to maintain and intensify existing contacts and to establish new contacts. Alongside Volkswagen and its 12 brands, 15 other OEMs also made use of the IZB 2014 as an information platform, namely: BMW, Chrysler, Daimler, Fiat, Ford, GM/Opel, Honda, Hyundai-Kia, Mazda, Mitsubishi, Opel, PSA, Renault-Nissan, Suzuki and Toyota.
Nearly all visitors want to return
Over two thirds of visitors to the IZB spent three to six hours at the trade fair, with nearly 50 percent of survey participants visiting ten or more exhibitors. The second day of the event attracted the most visitors and a total of 97 percent of the visitors surveyed declared that they also want to return to the IZB in 2016.
Exhibitors were able to optimally showcase their products and services
In the survey, nearly three quarters of exhibitors said that they had a very positive or positive overall impression of the IZB 2014, while the remaining exhibitors were satisfied with the event. 86 percent of the survey participants consider the Wolfsburg location to be very important or important for the International Suppliers Fair. 79 percent of exhibitors responded particularly well to the trade fair's broad variety of different exhibitors and its internationality, rating both as very good. The IZB 2014 was attended by eight of the world’s ten highest-volume automotive supplier companies.
Presenting their company and cultivating its image was the primary objective of over 50 percent of exhibitors
More than 80 percent of exhibitors gave the IZB 2014 a very positive rating as a marketing platform. More than half of those surveyed stated that presenting their company and cultivating its corporate image was the primary objective of their participation. 77 percent also made use of their participation in the trade fair to present products and new developments to the industry. Over 90 percent of survey participants stated that the event was a very good opportunity to maintain contacts and offered excellent potential for the establishment of new contacts. At the IZB 2014, the majority of exhibitors were able to further intensify connections with existing customers and suppliers (85%) and at the same time establish contact with new customers and suppliers (82%). Nearly one quarter of survey participants stated that they were not yet a Volkswagen supplier or a supplier to a Volkswagen brand.
More than three quarters of exhibitors considered their participation in the IZB to be extremely important or important compared to other marketing tools, indicating that they did not visit more than four other trade fairs or exhibitions per year. 87 percent of survey participants used the IZB 2014 very intensively to develop their personal contacts and to showcase prototypes or new products. At the time of the survey, over 74 percent of the individuals representing companies at the trade fair stands were either the managers or sales/marketing representatives of these organisations.
Nearly all exhibitors want to participate in the event again
Last but not least, 97 percent of the exhibitors questioned stated that they also want to participate in Europe’s leading trade fair for the automotive supplier industry in 2016. 58 percent of these exhibitors had already firmly decided to participate in the next event at the end of the IZB 2014, while 39 percent plan to return. 96 percent of the survey participants who confirmed their intention to participate in the IZB 2016 said that they want to hire exhibition stands of the same size or larger for the event.
Please finde the complete survey results of the IZB 2014 here.